Thesis Research

My research focused on an exploration of how the identity and environmental design of a business, whether created intentionally or not, attracts customers because it affirms aspects of the customer's self concept.

In order to test this theory I created two surveys to evaluate consumer reactions to retail exteriors and interiors, conducted consumer interviews, and developed retail design case studies. Secondary research included consumer motivation, brand identity, environmental graphic design, and retail interiors.

Thesis Paper

Full text of my thesis is available here.